Another way is to focus on telling a story with your captions. One way to insert elements of storytelling into your Instagram strategy is by sharing user-generated content that resonates with your brand. You can also view these examples to help kickstart your creativity. When people feel an emotional connection to your content, they are much more likely to buy into it and share it with their peers.įor inspiration, follow innovative Instagram storytellers such as Airbnb, Red Bull, Lego, Patagonia, and Nike. People today crave connection, and storytelling is a way to create this experience. To increase engagement rates, become a storyteller instead, offering ‘micro-stories’ via your captions, videos, Instagram stories, and profile. You should captivate audiences through images, video, and text, not simply preach marketing missives at them. Instagram is awash with mediocre brand messaging that forgets the social network is supposed to be a ‘visual inspiration platform’. Track and learn from your best-performing Instagram content.Promote your Instagram channel on other social accounts.Convert Instagram followers into email subscribers.Partner with micro-influencers to create brand authenticity.Use Instagram traffic to increase website traffic.Take advantage of Instagram’s video ad formats.Use Instagram video subtitles and closed captions.
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That’s 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.Īpart from such impressive topline figures, challenges are emerging that point to Instagram’s marketing potential dimming because of reduced engagement rates and competition from new challengers, such as TikTok.Īgainst this backdrop, proactive marketers are seeking ways to increase Instagram engagement despite some setbacks. And it’s not hard to see why, since 13% of everyone on Earth is on it, and 80% of them follow brands.Īccording to Oberlo, engagement - measured by likes, shares, and comments from consumers - is also off the charts, boasting a rate of 4.21%. For now, Instagram remains the sweetheart of the social media scene for marketers.
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